In an effort to understand the current body of work that employs pupillometry and eye tracking technology, our seminar participants have reviewed several relevant articles and presented meaningful summaries of them.
Eye Tracking
Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in the center: Central gaze cascade effect on product choice. Journal of Consumer Research, 39(4), 848-866.
Benn, Y., Webb, T. L., Chang, B. P., & Reidy, J. (2015). What information do consumers consider, and how do they look for it, when shopping for groceries online?. Appetite, 89, 265-273.
Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73(6), 1-17.
Pärnamets, P., Johansson, P., Hall, L., Balkenius, C., Spivey, M. J., & Richardson, D. C. (2015). Biasing moral decisions by exploiting the dynamics of eye gaze. Proceedings of the National Academy of Sciences, 201415250.
Reichle, E. D., Reineberg, A. E., & Schooler, J. W. (2010). Eye movements during mindless reading. Psychological Science, 21(9), 1300-1310.
Pupillometry
Laeng, B., & Sulutvedt, U. (2014). The eye pupil adjusts to imaginary light. Psychological science, 25(1), 188-197.
Meghanathan, R. N., van Leeuwen, C., & Nikolaev, A. R. (2015). Fixation duration surpasses pupil size as a measure of memory load in free viewing. Frontiers in Human Neuroscience, 8, 1063.
Van Steenbergen, H., Band, G. P., & Hommel, B. (2011). Threat but not arousal narrows attention: evidence from pupil dilation and saccade control. Frontiers in psychology, 2.
