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Outsorcing Social Media

Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. Most companies have been using this strategy quite a lot lately because of the financial savings. Social media is not just for socializing socially. For most companies it is the new word-of-mouth, a huge aspect of public relations, an integral part of marketing communications and networking.  it directly increases the company’s brand awareness and therefore sales.  And because of  these reasons, companies should outsource Social Media to a proven company because it will save a lot of time, effort, and money.  Studies show it takes a midsize company about 32 hours a month to capably handle a single social media platform. Social media  demands a  constant monitoring. for example,  If a customer posts a negative comment on the company’s Facebook page, you must respond quickly because it will erode the company’s reputation if it takes long time not answering that comment. Some people may argue that outsourcing social media will also have it downsizes and of course it does. Outsourcing Social Media means having less control over what gets said. Even though a good Social Media Company knows your business inside and out, there might be some cases where their comments on Facebook, Twitter or in any other kind of Social Media are not the way you wanted them to be, as a company you do not have any control over it. By outsourcing Social Media you will also have to take into account the risk that you can face if the company you outsourced social media to, says the wrong thing on Facebook.

“The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media,” says Eve Mayer, CEO of consulting company Social Media Delivered.

 

 

 

http://smartblogs.com/social-media/2013/09/03/parsing-the-pros-and-cons-of-outsourcing-social-media/

Why Should You Outsource Your Social Media Marketing to a Proven Company?

 

Outsourcing Social Media

Outsourcing is a practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. Most companies have been using this strategy quite a lot lately because of the financial savings. Social media is not just for socializing socially. For most companies it is the new word-of-mouth, a huge aspect of public relations, an integral part of marketing communications and networking.  it directly increases the company’s brand awareness and therefore sales.  And because of  these reasons, companies should outsource Social Media to a proven company because it will save a lot of time, effort, and money.  Studies show it takes a midsize company about 32 hours a month to capably handle a single social media platform. Social media  demands a  constant monitoring. for example,  If a customer posts a negative comment on the company’s Facebook page, you must respond quickly because it will erode the company’s reputation if it takes long time not answering that comment. Some people may argue that outsourcing social media will also have it downsizes and of course it does. Outsourcing Social Media means having less control over what gets said. Even though a good Social Media Company knows your business inside and out, there might be some cases where their comments on Facebook, Twitter or in any other kind of Social Media are not the way you wanted them to be, as a company you do not have any control over it. By outsourcing Social Media you will also have to take into account the risk that you can face if the company you outsourced social media to, says the wrong thing on Facebook.

“The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media,” says Eve Mayer, CEO of consulting company Social Media Delivered.

 

 

 

http://smartblogs.com/social-media/2013/09/03/parsing-the-pros-and-cons-of-outsourcing-social-media/

Why Should You Outsource Your Social Media Marketing to a Proven Company?