More than a third of consumers say they would shop for more products online if they were able to try them virtually using headsets, and 63 percent say they expect virtual reality to impact their shopping experiences in the future, says the Reinventing Retail 2015 Report. Virtual reality or augmented reality market is set to grow further, with previous projection by Digi-Capital saying the market could reach only $150 billion by 2020.
Most businesses are not yet ready to take advantage of the technology, according to Gartner analyst Brian Blau, speaking during the 2015 Gartner Symposium in Orlando, Florida. Blau said that virtual reality and augmented reality is not a thing that is to be ignored.
However, although virtual commerce is set to become very popular due to popularity of mobile commerce and virtual reality hardware becoming cheaper, it is not likely to completely replace e- commerce, but most of the aspects of e-commerce will surrender to virtual commerce according to Andrian Slobin, vice president and global innovation lead at SapientNitro, a Boston-based marketing agency.
This is good news for VRshopping, as we expect to roll out our new app early 2017.