The Weissman School of Arts and Sciences is proud to celebrate one of its own, Milton Gordon, a standout graphic communications major, who has taken a leading role in designing the visual identity for CUNY’s new OurCUNY initiative. Set to graduate in May 2025, Gordon is not only excelling academically but professionally as a key contributor to CUNY’s marketing department.
The culmination of Gordon’s work so far, the OurCUNY logo (above), is the centerpiece of the university-wide anti-hate campaign. The initiative stretches across all 25 CUNY campuses and is designed to foster an inclusive environment that embraces diversity and promotes open dialogue – ever more crucial values at a time when the predominant political and social discourse seems to neglect perspectival multiplicity and intellectual curiosity. The campaign and its visual assets aim to reach students and encourage an inclusive environment where critical inquiry can prosper.
In addition to his work on OurCUNY, Gordon has created over 50 unique graphics for the University’s marketing department, significantly boosting the university’s social media presence which now boasts over 10,000 followers. His passion for design and commitment to impactful messaging has played a pivotal role in this campaign’s early success and its ability to resonate with students across the system.
As Gordon moves forward with this campaign and his career, we look forward to seeing what else he will accomplish.
For more information on the OurCUNY initiative and to access resources, visit the assets toolkit here.
