For my business story, I want to profile Englewood’s custom-made carpet and rug store called Starr Carpets. The store is broken up into two sections, one that caters to oriental rugs and the other for wall-to-wall coverings. Located on Grand Avenue and established in 1979, owner Mike Nazar has customized the homes of many residents with his specialized selection of contemporary, traditional, and antique products. He works closely with his clients to produce a carpet or area rug that fits their ideal look and vision. Over the years, Nazar has earned the trust of his customers who keep calling him back to furnish every corner of their homes. However, with the many stores that go out of business in Englewood, I’m curious how Nazar has remained successful in the same spot for the last 36 years as he also competes with other rug stores in the area. I want to know the main issues the industry faces especially with the advancement of technology and online companies. Some of the rugs are hand made from different countries so I want to know where his main source of merchandise comes from and how much inventory he needs in order to provide diversity for his customers. It’s also important to know how Nazar tailors to his clientele, follows trends, and how he knows which items will sell in his area. All these questions are important in uncovering the success and challenges that he faces in his industry.