Yimo Bai

Innovation is a combination of divergent creative thinking and solid execution. Creativity alone is not enough, you have to implement it effectively. Innovation is about figuring out what people really want, not what they say they want, so this also encourages designers to incorporate some design thinking.

Design thinking is a tool that allows us to see through the demand of the market, and help clarify the situation to define the actual problem. This allows the designer to design after have a full understanding of the user’s needs. In my opinion, design thinking is a methodology extracted from the experience of the design industry. As long as the designer can design in full accordance with this process, although not 100% guarantee the success of the design, but at least can avoid some unnecessary detours.
In these steps, DT proposes that the feeling is beyond any spoken words; for this reason, it encourages the designer to feel the user’s experience. By doing so, the designers can truly understand the user’s joy and pain through this feeling. In theory, the design will naturally be conceived in the designer’s mind after a full understanding of the user’s experience.