Sejin Katie Im

The version of Helvetica I used was Helvetica Neue Ultra Light. I initially approached designing the words by making the words be expressive and design-like, which we were taught not to do. Soon after, I caught my mistake and transitioned into searching for the correct Helvetica font that’ll express the definition of the word. For certain words, I wanted to emphasize a letter that I thought would give the word a bit more feeling(?). For example, in my final piece of the word “romantic,” I opted to enlarge the ‘a’ because it was conveying a romantic feel to me. The movement of the letter, negative spaces around the letter, the slimness of the letter, all led me to think that the letter ‘a’ seemed romantic enough to emphasize.

Through this project, I learned the different elements to a font and its specific type and that a font that’s tweaked just a little can make a big difference. I’ve always assumed that a font was just what it was, without any variations. This project definitely opened my eyes in learning about the different variations that come with a font and their significances. This project also made me appreciate Helvetica. I’ve assumed it was just a simple font without any thick and thin relationship, but blowing up each letter up, playing with the font, made me realize that Helvetica was a lot more intricate in details than I had known.