For this assignment i used Helvetica Neue Bold Outline. I decided to use this style of Helvetica because it really stood out to me and seemed like a design in itself. I approached this assignment with the idea of experimenting more with placement. I decided that for some design i would do things like rotate the word, break up the letters of the word and place them on different areas of the page and place letters within letters to create a flow so that your eye follows the letters in a certain order so that you know what the word is and it is done so in a very unique way. An example of a placement i did was using the word Strict and breaking the letters up and grouping the letters in groups of two and one group of one and spread the groups far apart on different levels. This keeps the flow of viewing the word from left to right as well as giving an opposite meaning to the word strict by making it more non strict.

From this assignment i learned how important things like, size, placement and letter spacing are in giving words meaning and depth. If you want to give a word a stronger meaning you may want the word to be bigger and centered in the middle, while if you want a word to have a softer tone you may go with a smaller word size and place it off center to draw away some attention. I also learned how interesting Helvetica can be with all the different types of Helvetica you really have to study and get to know a lot of these types in order to find out what types work best with a certain design. It was a very interesting and eye opening assignment.