This is a sign i found at a bicycle shop that my uncle owns in the city. I choose this sign because of the different uses of letter spacing throughout the sign. For the name of the store on the top of the sign the letter spacing between the letters is very thin which creates a block like shape for the words. Then in the word Bicycles on the lower right side of the sign the letters are spread further apart and curved which really forces you to read across the word and raise the level of your eyesight to finish reading the word. Then the name of the website is very small and crunched together which really forces you to focus in and slowly read across in order to fully see the word.
This is a sign i came across walking around midtown. The sign say RETHINK 3 times in different variations. I choose this sign for the aesthetic appeal as well as the different use of the word rethink. The number of colors used in the sign give it a unique look and they are not normally used together the way they are in the sign which helps to reinforce the meaning of Rethink. Also the Rethink word is altered in different sizes as well as tilted in different direction to help create a rectangular shape out of the words.
This is the sign for a New York City tourist shop near 34th st. I choose this sign because of the way the lines in the letters were used. The transition of thinness to thickness of every letter in the sign reminds me of the Baskerville typeface. It helps to give the words a unique look as well as making it stand out with the rest of the color and images used in the sign.
This is the sign for a bar not to far from my workplace. I choose this sign for its simplicity. Using only a black and white color contrast for a color scheme it gives the sign a sense of the nighttime life. The letters in the name of bar also have a heavy focus on the serifs with a sharp end to help give it a razor edge look which stands out.
This is a sushi bar that i often go to. I choose this sign because the way the name was design. The stroke designs in the name are reflecting the strokes used in the Japanese writing system. The letter spacing works well to help lead your eyes through the next letter by having the letters closer together. Also the the lower right leg of the letter K going under the I helps to create a diverse look as well as a unique way to transition from the letter K to the letter I.