The type that is used for this specific design is using the contrast in weight and size to achieve gaining attentions of people passing by. The short slogan they have written on the bottom, “see coffee differently,” plays into the design of the logo very well too. At first glance, this seems to be an outline of glasses on a man, which would go hand in hand with the “see” part in the slogan, but a further analysis shows that its actually two coffee cups.

The type used for this design is rather simple: FedEx. What has always attracted me to this design is the largeness and boldness of the font used for the design. The subtlety of aligning the ‘E’ and the ‘x’ in the right way also shows an arrow depicted by the negative space (implying that they are always on the move). Although this is a simple design, the size and weight of the text make this design look full.

This sign for myWayCup shows so many different types within one design board that it grabbed my attention instantly. Though there are different types on the board, the emphasis on myWayCup is shown through its individuality in the arrow. The arrow that holds the store name is thicker and is laid out in a perfect horizontal manner, whereas all the other arrows are tilted.

The type on this magazine spread if simple, yet explosive. It’s a very simple font with simple letter spaces, but its boldness in being places so close to the emphasis of the image (the face) is what works in this design.

Lastly, this design includes multiple texts in different types. It seems a bit messy and distracting, but the type is used nicely when having the word “smoky” blurred out behind the “NAKED” name. It adds emphasis as to what this product is and what it’s intended to do.