Invitation

Eileen Makak

My Design Approach:

I wanted a really clean and simple design. I ended up only using one quote: “there is something extra special about the women who take out your trash everyday”. I liked the way this went with the image of the woman flexing. I wanted that to be the center, and the focus from the beginning. Throughout the process of the design, I took out a second quote, and made the typefaces smaller. This really helped my design breath, and gave it the simplicity I wanted.

Paper I would Use: Mohawk, softwhite, 100lbs cover.

What I learned:

It was interesting to try and think of a design upside down, and really depending on developed sketches to guide that process forward. I also learned how inaccurate printers can be. Before this project, I had a lot more trust in printers and their ability to be precise. It is interesting how much work needs to go into making a printer as accurate as they need to be.

Typefaces Used:

Helvetica (Thin).