Nancy Zhu
Design Approach
At first, I wanted a complicated folding system that would make the overall design more interesting. But I realized, if the fold had to be in the same direction, and the folds to be complex, it would be a really large piece of paper when unfolded and the information on the invitation could become very messy and unorganized. Therefore, I decided on a more simple look with only 2 folds, with one fold being a black bar that helps close the invitation. With that in mind, I didn’t want to clutter the invitation with images, especially with too many photos that will be displayed at the exhibition. I kept it simple with a blown up image on the front cover and likewise on the back cover. The title, “Chasing Sanitation” is placed in diagonal, and on the inside, I reflected that pattern in the two images. I wanted to give the images meaning (probably like the way the photographer was thinking”, so I quoted the text to explain the two people in each photograph to attract the audience to find out more about the stories behind sanitation men. I would have liked to have a bit more time to think about my design. I’m not sure how to change it next, but it doesn’t feel like it’s at it’s last step.
Things I Learned
I got to practice using Duotone and sticking to one type of coloring process. That was the biggest challenge for me; I realized that I had used Process Black ink for everything, instead of using a Pantone black, and I had to go back to the document and edit every single time I used black. That was a tough problem, and it reminds me of finding an error in a page of coding – which is like finding a needle in a haystack. I tried googling for the quickest method to find all the instances where I’ve used CMYK Black, and it didn’t help. I ended up manually pulling everything apart and putting it back together.
Typefaces
For most of the project, I used Avenir. For text, I used Baskerville.
Paper
Through the books, I liked Mohawl, soft white, 110 lb cover. However, at Staples, they didn’t give me many options for heavyweights.