Design Analysis

The first step of this project, designing the thumbnails was easier than reproducing them in    the digital design. I had to partially rethink the design in Indesign since it was very challenging for me to imagine how it would properly fold after completion. I misjudged the dimensions of my document a few times because I really had a hard time choosing the right paper size by looking at the invitation on the screen. Finally, I opted for the simplest version of the thumbnails – the envelope shape since it only has two folds. Repeating the first three images from the front of the envelope to inside of the first fold at a different scale, established continuity and a soft touch to it. My intention was to not make it too cluttered, so I tried to create a balance between images and text. Throughout the design process, I got rid of some extra text.

Typefaces

I used just one sans serif typeface, Avenir under different variations: medium, bold, and italic. Since the design is not elegant, I thought that a simple sans serif font would flow with the rhythm of the images.

Paper

The ideal paper that I would like to print the invitation on would be Mohawk, Softwhite Feltweave, 80t/118gsm. This canvas-like, tactile fabric would make the images look soft and warm. Since paper color is between white and ivory, it would complement the duotone images.

I’ve learned a lot from this project. For the fist time, I had to think of a design from a duo perspective: front and back of a page. Learning how to use guides, fold marks, and crop marks would definitely serve me a lot in the future projects.