The theme of my gift bag is to improve someone’s vision with a pair of Warby Parker glasses. This eyewear brand has partnered with the Vision Spring Organization to help people with eye problems in the developing world. Every time somebody purchases a pair of Warby Parker eyeglasses, one pair will be given to a person in need. My tagline is: Kind Eyes.
Design Approach
Considering the fact that his company creates inexpensive, but stylish eyewear, I wanted to design a bag with a modern, edgier look that would appeal to my main target audiences: urban sophisticates and young professionals.
I’ve tried to have a concise message since I wanted to have a lot of negative space on the bag, allowing it to blend in harmoniously with the die-cuts. As typefaces, I used only ScalaSans with two variations: regular and bold. The 1 color model was used throughout my design.
From the beginning of my sketching process, I wanted to focus on die-cuts as the major design elements. Cutting the die-cuts in the shape of eyeglasses was extremely challenging. Also, visualizing the folding and the putting of all the parts together was a long, interesting mind puzzle. To create the illusion of clear lenses, I used laminating sheets and plastic around the die-cuts and for my handles. I also wrapped the tagline in that transparent material.
I’ve definitely learned a lot from doing this project. I have a better understanding of how a 3D design should be placed on a page in Indesign, using bleeds and crop marks as indicators of what should be printed and what should be cut after printing. What you see on the screen is slightly different from what gets forwarded to the printing press. I’ve always had some difficulties trying to visualize something that needs to be cut and folded, so I’m glad that I had to do this project.
