Pual Rand was one of the first designers to go into the Swiss graphic design style. He is well known for the corporate logos he made for IBM, Morning Star, ABC, and more. He was also born here in New York City. To be more precise he was born in Brooklyn. Art was intertwined within his life since he was a very young boy. Unfortunately, his parents as most don’t feel that art is enough to pay the bills so he had to study art at his own time.

One of his best pieces in my opinion is the IBM logo where he uses and eyeball with a bee and a nicely designed M. This gave the corporation a more personal. For a giant company like IBM being able to use design in a way which goes with the company and look friendly proves beneficial. Also the other variation of the IBM logo also is easy on the eyes. Although it is a simpler design. This also goes along with the business feel.

Another set of great work he has made can be seen as having great contrast. He made advertisements for the architectural Forum. Here he places an animal and items on top staking them up onto a building or straight-line. Here he is showing how there is architecture in everything. Since architecture usually goes up he built it also going up. He repeats this design on multiple advertisements for this forum.

https://en.wikipedia.org/wiki/Paul_Rand#cite_note-paulbio-1

http://www.paul-rand.com/foundation/ads/#prettyPhoto