Pual Rand-Juan Pulla

Pual Rand was one of the first designers to go into the Swiss graphic design style. He is well known for the corporate logos he made for IBM, Morning Star, ABC, and more. He was also born here in New York City. To be more precise he was born in Brooklyn. Art was intertwined within his life since he was a very young boy. Unfortunately, his parents as most don’t feel that art is enough to pay the bills so he had to study art at his own time.

One of his best pieces in my opinion is the IBM logo where he uses and eyeball with a bee and a nicely designed M. This gave the corporation a more personal. For a giant company like IBM being able to use design in a way which goes with the company and look friendly proves beneficial. Also the other variation of the IBM logo also is easy on the eyes. Although it is a simpler design. This also goes along with the business feel.

Another set of great work he has made can be seen as having great contrast. He made advertisements for the architectural Forum. Here he places an animal and items on top staking them up onto a building or straight-line. Here he is showing how there is architecture in everything. Since architecture usually goes up he built it also going up. He repeats this design on multiple advertisements for this forum.

 

https://en.wikipedia.org/wiki/Paul_Rand#cite_note-paulbio-1

http://www.paul-rand.com/foundation/ads/#prettyPhoto

Paul Voler Photographer Essay

Edward Steichen was a prolific photographer and painter born in Luxembourg. Steichen moved to the United States in the late 1800’s and was originally trained as a lithographer and painter, but was introduced to photography and purchased his first camera in 1985. As photography as beginning to become an accepted art form, Steichen was able to capture widely regarded images the shaped the form of artistic expression through photo for many years to come.

On his way to a trip to Paris in 1900, Steichen stopped in New York City to the Camera Club to visit Alfred Steiglitz, who was one of the most respected tastemakers in making modern photography an accepted form of art. Steiglitz was instantly fond of Steichen’s work and actually bought 3 photographs in the first meeting. Steiglitz was the editor of Camera Notes and his fondest of Steichen would later turn into an incredible partnership.

Upon arriving to Paris, Steichen completely ditched painting and began to seriously focus on his photography as his main art form. Upon his return in 1902 he opened a gallery in New York and formally launched his career as a tastemaker and professional photographer. He worked with again with Steglitz on a new and more lavish photography journal called Camera Works. In all 15 issues Steichen was the most featured photographer. Steichen and Steiglitz formed an amazing partnership that would eventually turn into a gallery that would exhibit their most favorite works of photography avant-grade art, know to many as “291”. Steichen stapled his place in the art world and quickly became one of the most regarded and widely known photographers in the world.

In 1923, Steichen was offered one of the most prestigious positions in photography, chief photographer of Conde Nast publications Vogue and Vanity Fair. Steichen took full advantage of the position and began what would be later recognized as modern fashion photography for prolific brands such as Chanel and Lanvin. Steichen created detailed and crisp photographs of gowns and women’s wear that changed the course of how fashion was displayed and influenced scores of modern photographers to come.

I studied a slideshow of portraits that Steichen shot during his time at Vanity Fair from 1923-1937. I was obviously infatuated with some of the celebrities that he shot during the time, such as, Walt Disney, Ameila Earhart, Gary Cooper, Fred Astaire, Charlie Chapin. Steichen was lucky enough to work during a time and for a publication that enabled him to catch truly breath taking photographs. Two of my favorite photos were of Winston Churchill shot in April 1932 and a photo of Gloria Swanson from 1928. The photo of Swanson is astonishing to me. I love the vision of the lace and the full frame headshot behind it. Swanson had the most amazing, huge beautiful eyes. Swanson would have looked amazing without manipulation, but to me the vision of the photographer shines bright in the portrait It looks like the lace is placed over the photo, but to me it makes such a beautiful effect with a contrast of detail that makes the photo so interesting. The portrait of Churchill strikes me because of the intense look on his face and backdrop chosen. I love the way this photo looks, it makes me want to shoot an executive portrait in the same way. Steichen captured the tense and serious nature of Churchill 8 years before he became prime minister of the UK. I believe that it is the depth and the dark nature of the photo that grants it such a large impact for the person viewing. I never knew much about Winston Churchill, but I did know that he was a very serious man and I feel that this photo catches that exact essence.

Looking through a series of photos it is obvious the impact on photography Steichen was able to capture. I looked through 14 years of some of his best photos and it was such a difficult job to choose between a few favorites. He had an obvious style for each, but it was not really consistent. Steichen captured the essence of personality of his subjects and I feel is one of the most important parts of his photographs. It is about essence and he captured it beautifully, each time with the viewer able to make an artistic revelation in viewing the month’s issue.

Steichen created works of great imagination as well as great risk. The way he shot fashion was never shot before. He brought life and movement into fashion photography that was not previously done before. He showed the life of a piece of clothing to spectators that only understood it head on. He brought more natural tone and playful attitude to the covers of Vanity Fair and probably shaped the dreams of many young designers aspiring for their creations to grace the covers so eloquently one day. Steichen was certainly ahead of his time in the way that he shot and it is clear to see how he became such a prolific and celebrated artist as the field of photography was just evolving. In fact it is easy to say that the work that Steichen contributed played a huge role in evolving modern photography as an art form.

Juan Pulla-Dorothea Lange

Dorothea Lange was considered an influential photographer who focused on capturing images that reflected around the depression that America had. She has been recognized for her images during the great depression, of farm workers during the dust bowl. She also took the images of the farm workers for the Farm Security Administration (fsa). Dorothea was born in the United States where she focused on pursuing photography.

Although I am new to photography and don’t fully understand the criteria to critic an image and understand the underworking’s of the technique I can why she was called the best documentary photographer. All the images I found for her were in black and white which in my opinion gave the images more of a mood that went with the dustbowl. The dustbowl was a hardship many faced and it was a desperate time filled with sadness and pain.  For instance, one of her piece’s title “immigrant mother” has a lot of effects going on. In the subjects face you could see the wrinkles of age and hardship she faced clearly with a great combination of lighting. You could feel the struggle she went through and the pain her children had to go through. The children are hiding their faces and burying them in her shoulders. This gave me a feeling of the crying because of what they had to go through.

In the other pictures taken during the dustbowl era you find a similar effect. Her images carried strong messages that were received when viewed. In this pictures there was barren land with the subject of the image. The contrast between how empty the space was to the person being photographed helped show how much devastation the the dustbowl had brought to them. Her style to me used the contrast between lights and shadows to make the images pop up more. I do wish I knew more of photography to be able to elaborate more because her images are splendid.

 

 

https://en.wikipedia.org/wiki/Dorothea_Lange

http://www.historyplace.com/unitedstates/lange/