I believe that there is a very close connection between failure and success. This belief has been reinforced with the knowledge I have gained through reading the articles. The articles highlight instances of plunders that various companies committed leading to their failure and the lessons that can be drawn from the failures.
From the Doppler lab’s downfall, I learn that money can be a curse and not an indicator that promises success. The 50 million dollars that Doppler lab raised attracted pressure from employees and investors, office furniture, health benefits, and many expectations. Doppler should have taken institutional funding until it attained significant sales in the product and mass production of their products that met customer expectations (Pierce, 2020). Doppler made a plunder by placing the cart before the horse which led to their downfall. Doppler could have made sure that their products sell in the market before capitalizing on the product sales as their main stream of revenue.
I have enriched myself with the knowledge of the size and the market. The market chooses the winner regardless of an organization’s size. For instance, Jawbone, which boosted its classic Bluetooth headsets and speakers, collapsed in 2017 after years of struggling to find its position in the market even with new products and new efforts (“5 Lessons to Learn From the 10 Biggest Startup Failures So Far in 2017”, 2020). The company still struggled even with savvy marketing funded with 1 billion dollars, which put the company closer to the established players in the market.
Having gone through the articles, I now realize that no good marketing can save a faulty product in the market. Of worth to note is the home juice maker called Juicero that was worth $ 400. The company got various funding from Google Ventures and Kleiner Perkins that accumulated to $ 118 million. Even with this massive funding with an excellent health-based affluent target marketing, Juicero did not secure marketing for its juice due to hand squeezing of the juice bypassing the costly device.
The most important idea I have learned is for the articles to meet the customer’s production expectations. Money is nothing without a product that can work to meet the expectations of the customers. Gaining customers with a better product is the best strategy in business. Doppler launched a product that could not replace headphones. Its downfall could be attributed partly because of failure to test its products to ensure it works and meets the customers’ expectations before launching it.
I have also learned that speed is the only tool that startups can use to attract significant and high tech companies. Anything small made by startups can be replicated and marketed better by Amazon, Apple, or Google. If these big companies realize they can launch the product before the startups or launch later than the startups but a product with better features, they perfectly play the game to their advantage. The startups have to get their speed right for them to take over the big tech-savvy companies.
Finally, I have known that being the first to market does not guarantee a win in the market. Executing the best product and services leaves the users or consumers remembering the provider.