What does the novel shoppers’ umbrella do?

My design of the  fishing bite alarm is successful. My dad likes it and believes it will solve his problem. For this week, I have designed an “innovative product”- the shopper’s umbrella.

The shoppers’ umbrella is an umbrella that’s built to enable shoppers to hold shopping bags of light to moderate weight effectively while navigating the rainy weather conditions.  This made possible by a differently designed shaft, which is equipped with a line of four hooks that are attached to a rectangular handle that is located at the bottom of the shaft.  The hooks on the shoppers’ umbrella design function to hold up to four shopping bags to on one hand, the hand that holds it, to facilitate the use of the other hand to perform actions such as opening doors and opening car doors to get out of the rain. The shoppers’ umbrella user can insert the hand that holds the umbrella through the rectangular aperture that forms the base of the shaft to have a more secure grip particularly with the added shopping bag weight.

As indicated by the name, the shoppers’ umbrella is designed for shoppers. This encompasses majority of the adult population as most will shop at some point. The shoppers’ umbrella like other types of umbrella is used as a sunshade during hot weather conditions, and as protection from the rain in wet weather conditions. The shopper umbrella user therefore enjoys the use of this design in effectively holding their shopping while being shaded from either rain or direct heat from sunlight. The hooks can also be used to simultaneously hold a pet leash for shoppers who are also pet lovers.  Moreover the shoppers’ umbrella hooks are effective in holding the umbrella up to dry after use during rainy weather conditions or during storage. The multi-functional nature of this umbrella design and the functional usefulness makes it a valuable investment for potential users.

The shoppers’ umbrella is a novel umbrella design that is set to revolutionize the shopping experience for its users.  Although there are many umbrella designs in the market, none has been designed to specifically cater for shoppers. While the Backpack umbrella comes close as it’s a carry-on bag with a normal umbrella attached to it, this design however requires that its user make dual purchases of the bag and the umbrella, in order to use it; the shoppers’ umbrella on the other hand is cost effective and practical in its application. Moreover the shoppers’ umbrella canopy design is made with recyclable, flexible material that springs back into form during high winds; its ribs are constructed with fiber glass and not steel ribs, these are easily repairable and expose the users to lesser risks in electrical storms. The shopper’ umbrella has rounded tips to limit accidents  such as poking eyes ,rather than  pointed wire tips as in other umbrella designs.

The shoppers’ umbrella will explore various strategies to reach potential users, such as through in store sales through retailers and wholesaler at shopping spots like malls and online sales through shoppers’ umbrella product website. Customer feedback will be sought through administration of customer survey to buyers by product sales representatives stationed at stores holding the product. The customer survey will be administered via email to customers after a few months of product use. The aim of the customer survey will be to establish the level of customer satisfaction, to understand their needs and build customer loyalty for the shoppers’ umbrella. Thereafter regular customer surveys will be conducted are get product and service feedback.  Inducements such as small gifts and discounts on more than say 1 purchase can be offered to motivate uptake of the surveys by users.