Pitch:
Jay Upscale Marketing is a party promotion company that focusses on throwing events throughout NYC that gear more towards Caribbean culture. They have gone from promoting small-scale club events to gaining the support of several big-name artists from the Caribbean and becoming a trusted name for Caribbean events in NYC. The company has risen to throw much larger scale events in the past year, hosting Big Bad Soca during Trinidad Carnival and Trucked this past weekend in Queens, NY.
For the documentary, I wanted to interview the CEO and approach it from two directions. One is “a day in the life of a promoter” which is a job that has changed to become much more popular with the use of social media. I will follow what his job really entails on a day to day basis. The other approach will be the overall story of his company and the different steps he took to get where he is today.
I feel this story’s importance lies in the fact that Caribbean culture in NYC used to exist mainly during Labor Day weekend with the West Indian Day Parade. The efforts of this company, allows more people to experience the culture year round.
Possible Visuals: I will let the initial interview guide most of my visuals for this project. However, some ideas I have are:
- Following him for a day
- Meetings he may have
- Setting up venues for events
- Footage of events
Supportive interviews:
- Some of the people who work with the company to put on events. (ex. bottle girls, DJs, promoters)
- Partygoers who go to a lot of their events and enjoy them
- People from Caribbean islands who may have struggled with finding events that reflect their culture.