History of American Business: A Baruch College Blog

The Rise of Consumption and Consumerism in Postwar America

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Works Cited

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Cohen, Lizabeth. “Chapter 1: Depression: Rise of the Citizen Consumer.” A Consumers’ Republic: The Politics of Mass Consumption in Postwar America, Vintage Books, New York, NY, 2007.

Friedman, Walter A. “Chapter 8: Corporate America 1945-1980.” American Business History: A Very Short Introduction, Oxford University Press, New York, NY, 2020. “The Rise of American Consumerism.” PBS, Public Broadcasting Service,

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