Ethos highlights ones accomplishments or status, in the hopes that these will create a sense of trustworthiness or establish authority before making their points. This would be like Hans Zimmer teaching a class on how to score films. In the introduction of the course Has would begin buy telling the class how many movies he’s scored, expanding on the more popular films, and going down the long list of awards he’s won for his work. Being that Has is speaking to students who would like to score movies one day, his resume is bound to impress and excited them or at the very least bring him credibility. This method could enhance any argument, how upfront or subtle the speaker is in his delivery is dependent on the crowd.

Pathos moves opinion by triggering an emotional response. This appeal can be enhanced when taking into account timing and audience demographic. This tactic has been a utilized by politicians, and leader of similar form throughout history. In the beginning it was assumed Donald Trump’s run for President was nothing more than a move targeted at publicity, being that he has made it his business never wander far from our TV screens. Today Donald is president of the most powerful nation on the planet, despite his lack of experience, temperamental behavior, and consistent disregard from the truth. A man who doesn’t believe in global warming, came to power in large part due to a 24/7 new cycle that values sensationalism more than integrity. A group of people who felt marginalized and confused by formal politicians found themselves being able to related to Donald. They found their voice in him filling them with the courage to stand up, despite actually have nothing in common with him. This method is most successful alone with groups who are uninformed and as a result much vulnerable to the charm of a charismatic leader.

Logos convinces ones audience by way of reason. Galileo, astronomer, physicist, engineer, philosopher, and mathematician discovered that the earth was round. He had more evidence than anyone else during the time of his discovery to support the idea that Earth could be a sphere. Today we acknowledge Galileo’s strides in the sciences. However, during his life Galileo was investigated and ultimately subjected to house arrest for the remainder of his life, his discover threatened the church and more importantly it’s political power. Unfortunately, logos is probably the least likely to convince most. It relies purely on reason and rational. The majority of people form generally form opinions based on intuition and their own past experiences which although limited tend to inform the majority of their decisions. Logos would be most effective when speaking to those who are more educated on the matter and have the ability to view things through a broader lens without carrying any pre-existing unfounded bias into the discussion.