I will be analyzing my “Principles of Marketing” final paper….
Ethos, Pathos, Logos
Ethos: I decided to include information from a study done by the “The Content Marketing Institute.” I also cited famous Marketer Seth Godin before going into one of my body paragraphs to help support my argument. I also used information from a study that was done by Nike that discussed how important the power of branding has been for them.
Pathos: I did not try to appeal to the readers emotion much in my essay
Logos: My essay includes three different case studies from companies that were able to use content marketing to dramatically increase profits. Before developing their internet audience this companies were ether struggling or plateaued and trying to push past that point. Establishing a presence on the internet was soon followed by company success. I also incorporated fourteen different charts. Each chart utilized a different social media analytics tool to demonstrated how this practice could be scaled.
The Toulmin Method
Claim: One practice that has been greatly affected by the rise of social media is marketing.
Grounds: The successful marketers and marketing departments have adjusted to new platform in order to keep and expand a companies audience. They’ve been able to increase profits by increasing visibility and interacting more with their customers.
Warrant: Content developers working with social media analysis to create social media campaigns for product launch and company promotions have seen scalable returns based on their implementation of various online marketing methods
Backing: The majority of consumers now have their attention turned towards apps on their smartphones.
Rebuttal: I did not take and apposing viewpoints into consideration when writing this paper
Reflection
Going through the process of analyzing my own writing using Ethos, Pathos, Logos, and the Toulmin Method has been eye opening. I do think that I should continue to leave Pathos out when writing because it lacks actual substance, this of course is dependent on the type of piece I’m writing and who my audience is. However when writing an academic piece I’ll ignore Pathos because it’s unlikely my audience will be swayed by it, having more knowledge on the topic of discussion. I do think it would benefit me to develop my backing more in the future. I also think it would strengthen my writing if I took time to consider opposing views so I could address them and prove that my argument is strong enough to stand in spite of them.