[dropcap sid=”dropcap-1432672918″]H[/dropcap]ow many people can claim to have had their likeness used nationally to promote a brand or product? Joseph Warren (’35) can. The undergraduate accounting major is shown (above) overpowering his wrestling opponent in this full-page Shredded Wheat advertisement that ran in the December 1935 issue of Scholastic Coach magazine.
From 1932 to 1935, Warren was the undefeated champion of the College’s once-thriving intercollegiate varsity wrestling squad and was the first City College mat man sent to the national collegiate championships. In his senior year, he was chosen as team captain; after graduating, he returned to 17 Lex for a stint as coach. Warren later earned a law degree and formed the CPA firm Joseph Warren & Company.
Today Warren, who celebrated his 100th birthday in October 2014, likes taking walks, exercising, and handling some legal affairs for a few long-term clients (he officially “retired” 25 years ago). As for dislikes: though he’s a fan of raisin bran, he doesn’t eat Shredded Wheat.