A self-proclaimed “underdog founder,” Edrizio De La Cruz (’06) began his entrepreneurial career selling guavas on the street to support his family in his hometown of Santo Domingo, Dominican Republic. When he immigrated to the Bronx, he continued to help support his family, working full time as an aircraft mechanic at JFK Airport for six … Continue reading From Underdog to Topdog
Getting Serious About Fun
The career of Lisa Radcliffe (MBA ’17) is all about fun and games—with a healthy dose of business acumen. She is the founder and CEO of PunkinFutz, a Brooklyn-based company that designs toys and accessories for children with adaptive needs. Inspired by the struggles of her own son and daughter, who have disabilities, Radcliffe launched … Continue reading Getting Serious About Fun
Full Circle
On Thursday, September 22, Adam Neumann - founder and CEO of WeWork - returned to campus to speak to a crowd of more than 200 Baruch students, alumni, faculty, and staff as part of the Russell Banks CEO Leadership Lecture.
Ahead of the Pack: Jesse Potash (’09)
When asked whether there was an aspect of his Baruch education that was particularly helpful, Jesse Potash (’09) says it was “the College’s focus on a real-world education"
Soap Star
What keeps Pualani Soap Hawaii customers coming back? Good-quality products, says the Baruch alumna who founded the business in 2013
Mouth-watering Treat Beats Heat: Kelvin Natural Slush
Intrigued by the idea of a less sugary, more sophisticated slushie? Look no further . . .
Overall Business Sense: Double Alumna Jenny Kim
From her earliest years, this Baruchian's creative side meshed with her entrepreneurial ambitions
Testing Her Metal: Industrial Jeweler Krista DeJoseph (MPA ’08)
Curious what it takes to become your own boss? Krista DeJoseph (MPA ’08) shares her experiences developing her jewelry business, Queens Metal.