Throughout the article by Ridolfo and DeVoss, the concept of reusing specific rhetorical information is discussed a lot in terms of taking information and rhetoric used in original documents and reforming them for other uses. The concepts of rhetorical velocity and amplification are two particularly interesting ideas that Devoss and Ridolfo discuss in their article that relate closely to the main concerns that I have with my campaign right now.
Rhetorical amplification is basically the use of an original piece of content¬– a text, image, or video– and “reframing” that content to reinforce an idea. In the text they discuss that the main concern of amplification is that the creator of the original content– in their example they use attack videos in Iraq– may not know who the re-creator is or how they will use the content. In terms of my own project, I think that this is a concern that I want to focus more on. Rhetorically speaking, it is incredibly important that your language and tone is clear and consistent. While our focus is on lowering the student debt by lowering Pitt’s tuition, I think that some of the statistics and information that we are using could be taken out of context to possibly undermine our focus. On the other hand, I think we need to think about the ways in which I could use rhetorical amplification to make my arguments stronger. I think that choosing certain phrases and statistics, and the ways in which I relay that information in my campaign pieces needs to be more of a concern. Rhetorical amplification is a really powerful rhetorical tool that could definitely bolster the message and idea that I want to come across in my campaign.
Rhetorical Velocity was also discussed in this article and– much like amplification– I think it could really help my campaign. Rhetorical velocity focuses on “why” someone may recompose information for other uses. I think that most of our focus of the campaign so far focused on why people would want to read and understand our information, but not why someone might recompose that information. The purpose of this campaign is for our message to reach as many people as possible and convince them of our position. In order to reach as many people as possible, we would need more people to write about our topic and idea in order to reach larger audiences. In terms of my campaign, I think the rhetoric I need to utilize should focus more on the statistics and facts that strengthen our message, and make more of a conscious effort to connect our message with our statistics. If someone were to recompose our information, they may use it to promote a different message than we might. While that isn’t the worst thing, I think the power of rhetorical velocity is the promotional value of it. If people want to recompose your information or pieces, you would want them to do it in a way that would support your position rather than creating a completely new context for the information.
Overall, I think that the ideas of rhetorical amplification and velocity are often overlooked, especially for me. Whenever I am writing something, I rarely think of the ways in which that text could be reused as a source or supporting evidence for another text. In terms of my campaign, I want to think about how someone might take my information and reuse it to reinforce my position of the campaign.