If I am being honest, as someone who didn’t grow up with computers, this is all a little over my head. It scares me to death and interests me all at the same time. I can see the value in algorithms, with my campaign, and with every day life. It helps to advertise possible “sells” based on the consumer’s likes and dislikes. It is a genius way to get your information and or product out to the people who may be interested. If I understand public activity on the internet, as a producer of a product, whatever that may be, you can pay to make your product information more accessible above all the others. That way if some one is searching for the same product or information that you have to offer. you may have the first one at the chance to “sell” it.
This approach could be beneficial to my campaign. These algorithms could make the information more readily available to the public. I can think of a handful of people, maybe even a small group that would be interested in the information I have to share. But this process would open up the audience on a grander scale.
On the flip side of all of this, it makes me a little more than pissed that some one is using my information to decide what ads, products or information I should be viewing. That should be a decision I make for myself. I would like to think that my rights are better protected than that. Unfortunately, with out computers around when we were considering and defining the parameters of our personal rights, how could we prepare for this. How legal is it to use our personal information? More importantly, how ethical is it? It is definitely something that needs more consideration on everyone’s part.