Rhetorical velocity, in short, seems to be the way in which materials, pieces, documents can be potentially repurposed, after publishing, to serve either positively or negatively to the goal of the original desire of the published document, or to potentially use that information for another goal entirely. For my group’s campaign the three pieces we have completed so far include a Prezi, PowerPoint, and brochure. I will discuss the rhetorical velocity concerning the Prezi, which is my personal campaign piece. The Prezi is normally used as a platform for some sort of presentation or discussion. However, one of the unique things about a Prezi is that anyone can access it though the distinctive URL each Prezi possesses. This distinction of using a Prezi to give a presentation allows the rhetorical velocity to take shape, unlike a presentation using a PowerPoint, since the Prezi is out on the internet for anyone to see and repurpose if they so choose. On the other hand, a potential way of increasing the potential for rhetorical velocity of both fronts (the Prezi and PowerPoint) would be to give the presentation and then post the presentation online on some website where the information provided in the presentation would be put to good use. This video could easily be cut up, and serve a purpose in a variety of ways. Moving on to discuss the potential positive, negative, and neutral possibilities of this campaign piece being repurposed, I truly think given the fact out biggest goal of our campaign is to spread awareness of the CRISPR Ca9 and its possibilities, it would be very hard to see any outcome other than positive. With the Prezi and presentation being posted publically on the internet, any repurposing of information regarding the CRISPR Ca9 would serve our main campaign goal. In other words, for out specific campaign any document we complete should be made available in any possible format that people could potentially use it in any regard. In respect to how the passage I chose, the passage being “COMPOSING FOR RECOMPOSITION: RHETORICAL VELOCITY AND DELIVERY,” helped me think through the initial question, there are a few main points I would like to address. One of the biggest takeaways I had was from this specific line “’If I release the video in this format, could the video be used in this way, and would it be worth their time to do this? And would it be supportive of my objectives for them to do that?’” This allowed me to draw the parallel about recording and posting the presentation I will theoretically give using my Prezi. Additionally, the questions the passage asked very quickly allowed me to connect my objective, informing people about the CRISPR Ca9, with any repurposing of the information we provide could only lead to more people taking interest in this new technology. The other main part of the passage that really let me connect my own campaign to rhetorical velocity was the figure on Rhetorical Velocity as a Concert of Invention. The questions on the left provoked my mind towards my target audience, which essentially is everyone, and realizing that the production (question three) in combination with future possibilities made it very clear that the more assessable anything our campaign produces is, the greater possibly it could be used to inform without costing our group any time.
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I believe you definitely understood the main point in the material that Ridolfo and DeVoss were trying to get across, that you should consider your writing in terms of how others will use it and repurpose it for their own writing. While I am not sure exactly what CRISPR Ca9 is and how your team is going about spreading information about it, I think it may be a little naive to believe that no one could ever take your information in a writing and use it against you. I think the main point of Ridolfo and DeVoss’s writing is to say that in the new age where technology is so vast, we need to think about formatting our writing in a way that is easy for people to find significant information that they wish to pass on and use for the purpose of furthering whatever you had written prior. This is why they decided to format their writing to a Press Release, which is literally designed to give journalists and other individuals the specific of an event or important information, with quotes and details, so the journalists or whoever don’t need to look it up for themselves. However, it can also be taken in a way of a warning. With this new age (especially seen through politics and journalism in current times), I believe it is evermore clear that many individuals are able to strategically use words and statistics against you – so, in this sense, the writing could be a caution to all who are composing. Rather than just assuming that everyone who quotes you will cause good, try to be extra careful of anything you write down and how you phrase things as it may be taken to a negative level that you weren’t expecting.