Over the semester, we have learned a lot about our business idea. Since many students struggle with financial issues, mental health issues, and additional responsibilities, we decided to make a virtual resource center that conglomerates all available resources in one place. Through MVP testing, we learned that there is value in our idea. We reached many people, got a few email submissions, and received over 120 page likes. We were surprised to learn that men were more likely to engage with our ads, and this will help us in the advertising process. Next, we plan to test our idea on a larger scale and start to refine our landing page in efforts to receive more email submissions. It seems like the landing page needs to go straight to the point without giving excessive information as per visitors’ feedback. From there, we will start to build our resource database, create our final website, and partner with other colleges and businesses.
Video Link: https://youtu.be/wDaJ80i5cno