TikTok targets young adults and adolescents. It makes them feel like they have a place online free of adults and full of everything they are looking for, Meaning a place to express themselves, communicate, be understood and have fun. It also help young people feel like they have more friends and be recognized due to the thousands of views and likes they can get just with one post. became the number one  app. most downloaded in the world in 2020.

This social media platform was funded by investors like softbank, and private equity farms like General Atlantic and private investors

Tiktok focuses on popularity and growth for now but hey are generating money by in-app. purchase of coins. Users who consume content and like them can compensate the creator of that content with coins to encourage them and show appreciation. Coins can also be exchanged for digital gifts. It is still not clear but Tiktok can deduct some percentage out of it. The company could also make money in the future with targeted app like other social media platform.

TikTok started by the merging of 2 companied ByteDance and Musical.ly. They preserved the started idea which is allowing people to create artistic content like recording themselves dancing or lip sinking with popular song and uploading it in the platform to share their performance.

The only thing that changes since it that they included more editing and effect for the content as well as better filters like snapchat or Instagram.