Intro to JobOpp – Moving Forward

After completing the MVP testing process (for now), I was surprised to find out that the group who found the most value in my product to be Americans aged 65 years and over, with the second largest group of those who’ve engaged with my MVP to be between the ages of 55-64. My initial target market, those within the ages of 18-24, came in third with a total of 13% engagement from its members. This can have a few implications, including my sample size was somehow skewed (I am not able to target within age or demographics for Special Ad Category ads, as it would be considered discrimination) or that many senior citizens are actually struggling financially and are looking for other methods to supplement their income. It could mean that the Social Security Administration is not doing a well enough job in allocating funds that were accrued during years of work or that this amout is simply not enough to live on after retirement. By including a section designed to make users aware of the different government and private programs they may be eligible for that they may not have even knew existed. Although I first planned on focusing one on specific market, one thing I can say I learned from the research conducted from our MVP testing process shows there is a need for assistance in the senior market and bringing helpful information to their attention is possible.