I found this short video online and thought it was a interesting way to tie in some of the previous font discussions we’ve had- especially since it’s specific to movies. (And horror movies get special mention 🙂 )
http://blip.tv/file/538349
And I totally agree…but why do they all use the same font? Maybe there’s some kind of psychological reasoning behind it….like we’re more apt to pick up or go to see movies with that font, or we associate that font with a good movie?
Last year, I took an intro graphic design course at Baruch which focused on typography and layout, the two basics of graphic design. The main premise of the class was that certain fonts and the way they are placed can evoke certain emotions and convey particular messages. For example, italics can give us a feeling of being rushed or pressured if placed in straight line, or put us in a dreamy state if placed in a non-linear fashion.
So what really confuses me is why designers would use the same font for thrillers, drama, and romance, sci-fi, etc. Anybody have any ideas?
ps- side note- Notice the background music when he talks about maybe it’s time to try new fonts…It’s the “movie music!” I found that hilarious!
Haha that’s pretty funny. And so something I would never notice.
What’s funny is that barely anyone notices (including myself) but the moment he flashed “Coming Soon…One Font…” in the beginning I knew exactly what he was talking about- as I’m sure you did too. It’s so obvious…but so subtle at the same time.
I agree with Miriam in that it is something i would never notice. I never pay attention to the font and maybe because it is the same?…so now i wonder if it makes a difference if it were different. What i can think of is that maybe it looks “professional” to use this font, just as one would write a paper in a standard font such as arial and not in synchro let ( some random font i picked), because then it would look weird.
I don’t think I’ve ever noticed the same font used for most movies, but now that I think about it, it seems like only movies about dramas or thrillers use that font (movies like Scream, and I’m sure there are some movies about ancient Rome/Greece that use that font).
Also, when he says we should use comic sans more, like you said Lisa, fonts evoke feelings, and I always think of comic sans as un-professional for some reason, like child-like. Very interesting.