I found this short video online and thought it was a interesting way to tie in some of the previous font discussions we’ve had- especially since it’s specific to movies. (And horror movies get special mention 🙂 )
http://blip.tv/file/538349
And I totally agree…but why do they all use the same font? Maybe there’s some kind of psychological reasoning behind it….like we’re more apt to pick up or go to see movies with that font, or we associate that font with a good movie?
Last year, I took an intro graphic design course at Baruch which focused on typography and layout, the two basics of graphic design. The main premise of the class was that certain fonts and the way they are placed can evoke certain emotions and convey particular messages. For example, italics can give us a feeling of being rushed or pressured if placed in straight line, or put us in a dreamy state if placed in a non-linear fashion.
So what really confuses me is why designers would use the same font for thrillers, drama, and romance, sci-fi, etc. Anybody have any ideas?
ps- side note- Notice the background music when he talks about maybe it’s time to try new fonts…It’s the “movie music!” I found that hilarious!