List of Sub Questions

  1. How does hype develop?
  2. Why are we, avid consumers?
  3. Why are we attracted to vain items?
  4. Are there qualities to a clothing item that could garner it hype?
  5. Does a clothing item need to be “high-end designer” to be of the same monetary value?
  6. Does social media play a factor in hype?
  7. How does social media play a factor in hype?
  8. How did companies like Supreme, Off White, etc gain a following?
  9. Does artist collabs matter in these companies’ exposure?
  10. When did artist collabs start?
  11. What is artificial scarcity?
  12. Who started artificial scarcity?
  13. Is there a scientific answer as to why consumers are attracted to items that are artificially scarce?
  14. Can a hyped brand set a new standard of what is cool?
  15. Does hype clothes such as Supreme elevate someone’s status?
  16. Why is it so that we look up to people who wear hyped up clothes?
  17. Does hype culture make this following similar to a cult following?
  18. How viral is the resell market?
  19. How has the resell market of hyped items affect an items hype?
  20. How is the resell price determined?