An interesting point I took away from the first reading was that, “In the beginning of the 1990s, the most famous global brands were the companies that were in the business of producing materials or goods, or processing physical matter.”
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That’s an interesting and insightful takeaway from this assignment. I do agree that so far, ‘Software Takes Command’ has also exposed me to think of the things that I interact with daily with more importance. In that aspect, Manovich successfully accomplished describing to the readers the scope in which information technology, digital media, new media and specifically ‘software culture’ has integrated into every facet of our daily lives. But more importantly, I think that he touches on an essential realization which is that although we all partake and benefit from the joys and ease of new media, we never really take the time out to really understand these various software that brings that media that we all love, alive. It forces me to ask, if you don’t fully grasp the importance of software in our culture enough to learn to use it, are you really part of the culture. More so, it’s important that more people educate themselves enough to contribute past the typical crowdsourcing and sharing aspect of these digital media technologies. Though we might transform the use of existing software, thanks to the growing open source community, most people’s interest won’t peak past a quick fix to blog, record or post. There are very few interested inventing new software or coding whether in HTML, Java or C++ unless their interest are peaked while trying to accomplish something else. Now I’m starting to understand the magnitude of the campaign to get young people sold on the idea of coding from CodeAcademy and why it’s so vital to keep our software culture progressive.
In response to ‘There’s never been a better time in the course of human history to be a peasant’, I think to be a peasant is to be dormant while our society constantly evolve, and that is very dangerous. On the other hand, peasants have to make a way out of no way and they creatively come up with solutions, much like the open source community.