In their writing, both Krauss and Mcluahn have different positions when speaking on the subject of video and art. Krauss examines video art as narcissistic and it being all in the artist’s head instead of their bodies. Her idea is that video creations are a more psychological than physical representation of what the artists wants to prove from his or her video. Krauss mentions how videos are considerably an adaptation of an artist’s true self. Krauss targets videography of being only about the quality of its own self instead of appealing to the viewers. Krauss basically states that videos are aesthetic instead of comprehensible. Mcluahn has his own ideas on video art. He discusses the approach of hot and cold media. Hot media attributes to the maximum and leading element of media. Cold media is an indication of inferior media. A hot media would be describes as a cinematic motion picture movie at a theater that you would pay for the ticket. A cold media would be considered as a DVD or since Mcluahn lived in the 1960’s a VHS videocassette tape. A hot media is high definition of information and data being exposed to the viewer. A cold media exposes very little detailed information of the video. Both Krauss and Mcluahn bring out very interesting points of how we as the audience perceives the media.
Krauss has several strategies those artists like myself can use in their work like: mirror reflection, vectors and boomerang. These three techniques can improve the quality of a video if used properly. I would like to use the vector technique because I may point and shoot to capture different angles from my different points of view. I think it will give my video much more real life aspect. The mirror reflection is a useful technique because the person in my video is a reflection and representation of my feelings and myself. I do not really intend on using the boomerang technique but it can be useful for someone who wants to make their video outside and want to capture the “bigger picture” of their video instead of focusing smaller details of the closer objects in the video.