In “Artifacts: A Conversation Between Hito Steyerl and Daniel Rourke”, Hito Steryl says, “It strikes me that the best place to go to grapple with the digital condition is not the art gallery, but Tumblr, Youtube and even 4chan. What place does art have in confronting the digital, when today’s most successful digital expressions apparently come from contemporary art outsiders?” Similarly, in “The great wave”, Mark Sladen mentions that Lauren Christiansen created her Tumblr blog “Jogging” out of the frustration with the “conventional artmaking path: make a show; document it; post documentation to social media and watch it disappear”. Social media has allowed people to create and disseminate art on a large scale without spending a lot of money or competing with other artists for a showing at the art gallery. This has allowed anyone to become an artist. It has also allowed these contemporary artists to do whatever they want, because they do not depend on institutes of legitimacy such as Artforum to determine what standards to follow in their art. Steryl said that, “people fortunately don’t usually care what Artforum thinks they should do…” In other words, art institutions are losing their power to create standards for art. The “spectacle” that Guy Debord discussed in “The Society of the Spectacle” will (or already is) having a greater influence on digital and contemporary art. In other words, the “ideal image” or “reality” that our modern forms of technology (social media, advertising, entertainment) give to us will influence how we want our art and ourselves to be portrayed by others. These forces will influence our digital and contemporary art. There are still standards that we perceive our art should follow, but these standards come from much more ambiguous sources.