“Yet the hybridized solutions that visual art is currently pursuing—analog in appearance, digital in structure—seem always biased toward the former, so favored by the market. ”
This quote stands out to me because although we have found more mediums of art, we are still attracted to a simpler beauty. This intrigues me because in another part of this article, they said that artists in the past focused on making their art reflect the issues and successes of that time period, whereas now, some artists make art as a tribute to the past.
While mediums such as digital video and 3d printing are amazing and can create things beyond anything that has been done before, it is clear that people have a special appreciation for traditional art, even if it was not created traditionally. Meaning, having vintage looking art created by the technology we are accustomed to today. Personally I believe that artists are inclined towards the traditional look because it resembles what we, artists of this generation, know as art. I think, we have an idea what realistically, if we created solely visual art through digital mediums, it would only attract a very niche market.
I also love the last sentence in the passage that reads, “At its most utopian, the digital revolution opens up a new dematerialized, deauthored, and unmarketable reality of collective culture; at its worst, it signals the impending obsolescence of visual art itself.”
This means that the future of art is unknown for the time being, but can be steered in two different directions. With all of the strides that we are making towards digital art, I think there is an aspect of it will never truly go away, which is why artists, while using digital art may create content that does not seem quite “digital.” Whether or not visual art will become obsolete can definitely be argued, but I personally think, it will not be gone any time soon.