Last Thursday, I attended a LinkedIn 101: Profile Development workshop hosted by the STARR Career Development Center with my friends. Like usual, we were told that they were experiencing technical difficulties, so it took a while to start.
They provided two handouts, which was a Profile Development CheckList (consisted of an in-depth breakdown of all the aspects of a LinkedIn profile, including suggestions of what to write) and a LinkedIn Summary Writing (included questions that would help guide you along the way of developing a successful profile).
In the beginning of the presentation, Gerald Tang introduced himself as the Marketing and Communications Manager, and told us that he was the one writing the STARR Search Highlights newsletter that we receive weekly. He then went into the different components of a LinkedIn profile. For the headshot, it’s necessary to make sure the picture is clear, professional looking, and waist height. We should also have a strong summary, public profile, and a customize URL. And for freshman like us, since we don’t have much job experiences yet, we can talk about clubs organizations, volunteer work, etc.
In comparison to a resumé, what makes LinkedIn unique is that it adds more to what you fit in an one page paper. In a LinkedIn profile, you can write in a more friendly and personal tone, use first person pronouns, have no length limit, as well as a section for media. In the media, you can display photos, portfolio, or maybe a really amazing powerpoint you have done. One point the speaker mentioned was that for personal work, don’t include the entire document. Instead, you may show two slides of a powerpoint, and if the employer is interested, you can add that to see more information, please contact me.
Another point the presenter emphasized was that what makes LinkedIn powerful is the third degree connection. You know Person A, who knows Person B, who connects you to Person C.
Overall, it was a very useful event in helping me develop my profile and expand my network via LinkedIn.