Career

Last Monday, I went a guest lecture by, Christina Rawlins from Center for Marketing intelligence. We learned a lot from the guest lecture because she taught us general information about what marketing is and how it is done. Although most people in the class did not know much about the topic since the purpose of the class was to learn some general information about marketing. I found the lecture pretty entertaining and helpful because at first I did not know much about marketing, but after, I have a general knowledge about how the marketing industry operates. It opened my mind because I didn’t know there was more to marketing than just advertisement. I was exposed to the how market researching was and it was a lot more complex than I thought it would be. It required using databases which reminded me of what I did in library class. I could not imagine myself searching databases in the future just to learn about how to effectively market a company. I did enjoy the videos that she showed us though. These advertisements that she showed us were not the typical ads, they had strategies behind them and appealed to certain groups of people. I think this guest lecture will help me throughout college because I learned about the how marketing is a crucial part in business and without it, not many business, if any, would be able to grow or even realize their weaknesses. Overall, I thought this lecture widened my view in the business world.