I will compare both Guido Guinizzelli and William Shakespeare view on love with such supremacy to the other forms of love. Love is described in Guinizzelli’s poem ,as the very thing that”repairs to the noble heart.” It is defined by Shakespeare in Sonnets 116 as one that “does not alters when it alteration finds, or bends with the remover to remove.” In other words these poets are educating their audiences that love is unselfish, it is morally good and it’s highest above friendship, lust and sexual love.. I believe it’s Pragma or longstanding love. I have found this line of illustration by Guinizzelli to be breath taking the way how it is described, “Sun beats against the mud the livelong day mud it remains. Sun does not lose its ray.” Love is like that sunshine that continues to remain bright. Moreover, so to the point as in the Shakespeare poem, love never quits. Whatever life may throws, when the going gets though love repairs, it restores. Love knows no defeat! Love is born to win!.