“It is our mission to continue our efforts to support human rights, invest in our associates, give back to our communities, commit to environmental sustainability efforts, make responsible business decisions, stand for and achieve diversity and inclusion.”

This mission statement failed to portray miserably with what the Abercrombie & Fitch enterprise really did. The former CEO of A&F, Michael Stanton Jeffries told in a way that only “cool kids” and good-looking people can wear A&F merchandise. Moreover, the company hired only good-looking people as employees.  The company also burned the damaged remainders of its merchandise instead of giving them to charities. Such acts of body shaming and irresponsibility in corporate policy made the public mad. Corporate Social Responsibility is supposed to be kind and take care of the community. A&F did not live up to its mission and was disrespectful to the customers.