“This is the face.”

There will be blood

Scene chosen: http://www.youtube.com/watch?v=AHz-zZoBnbc

Daniel Plainview is a profit-oriented man who is obsessed with oil. He does not have any limits to reach his goals: finding oil and becoming rich.

In this scene, the industrialization is well illustrated by the images of the large amount of labor workers, the transportation, the technical arrangement around a natural resource which in this case is the oil. It is also recognizable with the way it is filmed; the first seconds, while D.P speaks, you see the emptiness of the land and then slowly you discover the oil industry and its organization. It is slowing emerging.
In Plainview’s speech to the Little Boston people, he stresses on the importance of family, and promises education, cultivation, agriculture and a new road to the Church.
Although, he appears loyal, wise and thoughtful, the truth is that he only tells them what they want to hear to gain land and make profit.
“I like to think myself as an oilman” He is a man of conquest and feels powerful to be part of this industrialization.

The history of industrialization is depicted as a social destruction. Indeed, throughout the film, the main character will loose his sense and he will be discovered as a man who pursues a life of wealthy solitude.