http://4.bp.blogspot.com/-B7ycvdfQRz8/Tgk3kw5mH6I/AAAAAAAAAug/QqIQ0rp8mPk/s1600/housewives.jpg

“Busy Wife’s Achievements,” Life Magazine. 1954.

“Her husband comes home for lunch almost every day and Marge makes it a point, whatever her schedule, to be there too”

In this issue, Live Magazine promotes the woman’s role as a home manager, a mother, hostess and useful civil Worker.

After the end of WWII, prosperity had a real influence on the transformation that women’s role had in the society. Women were encouraged to return home and were now seen as only wives and mothers.

This quote shows how a woman was expected to be the perfect housewife in this era.
Mrs. Sutton is called as “lucky”, she has children and a husband who earns enough to support she and her family. Nevertheless, in this article Marjorie is also called as a civic worker because she participates in the community during her spare time, and most of all she supports her husband in any of his civic interests. But, this is only a surface.
Women as Mrs Whitaker or Mrs Sutton were required to be voiceless, with the exception of supporting their husbands. Even though, this article highlights Mrs. Sutton’s active life, it clearly shows how a woman was unable to acquire her independence that she used to have. Women were depending on their husband’s earnings and thus were mentally imprisoned to correspond to the traditional cliché.

This quote called me out because it is something that would be surely uncommon to read in a contemporary woman’s magazine, in order words, you don’t preach that you “wait” for your husband to come home. In fact, nowadays, magazines which aim the female audience definitely promote their independency as wives and/or mothers.