https://nsarchive.gwu.edu/document/15596-09-armed-forces-statement-closing-radio
Throughout the Cold War, the U.S., as a self-imposed advocate of capitalism, made countless attempts to prevent the spread of socialism and communism in Latin America, using the radio as one of its main instruments. In the Chilean presidential election of 1964, the U.S. government informally endorsed the Chilean Christian Democrat politician, Eduardo Frei, by promoting what Margaret Powers calls the “Scare Campaign,” against Frei’s opponent and the socialist candidate, Salvador Allende. Using radio programs, Frei and the CIA, convinced Chilean voters that if his political opponent was elected, Allende would descend Chile into a communist dictatorship. These radio ads invoked the peasants’ nationalism and encouraged them to save Chile from totalitarianism. Frei told Chilean men that Allende’s Marxism threatened their wives, and their daughters, and as men, they must save them. The radio campaigns heavily targeted women, arguing that a vote for communism was a vote towards the “loss of their children, the destruction of their homes, and the end of motherhood” (Powers 249). Communism threatened women and their livelihood, stripping them of their femininity. The use of the radio and the exploitation of the people’s fears of the loss of their pride, their families, and their identities by Frei and the U.S. government led to Frei’s victory over Allende as the new president of Chile. (247-250).
Although he authorized land reform and bought majority stakes in copper, Frei and his government lost popular support as Chile faced overwhelming debt and inflation. The socialist Salvador Allende returned to the political scene, posing himself as Chile’s savior. Calling for the legal and peaceful means towards a socialist revolution, the full nationalization of copper, appealing to the middle class (Allende 224-228), Allende won the presidential election of 1970, becoming “the first committed socialist to be democratically elected in Latin America” (Dawson 236). As president, Allende continued the nationalization of copper, the redistribution of land, while increasing wages and supporting workers’ efforts to take over factories. Allende’s Chilean right-wing political opponents called for his impeachment as the U.S. enforced a blockade, another common tool to prevent socialism, but their efforts failed, impelling his opponents towards a violent military coup. The U.S. Secretary of State, Henry Kissinger, pushed Chilean General Augusto Pinochet to enact a coup d’état against Allende and his government, overthrowing and killing him on September 11, 1973 (236, 239).
As displayed in the document from the National Security Archive at George Washington University, “Armed Forces Statement on Closing Radio Stations,” by the DIA on September 12, 1973, the military instructed for the complete shutdown of radio and TV stations and “only armed forces network reports will be transmitted.” The military threatened anyone who disobeyed the military’s commands with the “military laws enforced.” The new military government ceased all radio and TV stations to cement their rule over the masses and against the left parties. The removal of free press left people in a state of hysteria, and provided the military government control over information, expanding their rule. As seen by Frei’s and the U.S. Scare Campaign, the radio was a highly effective tool to defeat the spread of communism by spreading misleading information about the dangers of communism, pushing the masses away from socialists such as Allende. However, when socialism did succeed, the U.S. depended on and backed the rise of military governments and their efforts to manipulate radio, impose censorship, and infringe on the people’s right to access information. Ironically, while Frei warned Chileans of a communist dictatorship, Allende’s victory did lead to a totalitarian rule, but of the military.
Dawson, Alexander. Latin America since Independence: A History with Primary Sources. 3rd ed. New York: Routledge, 2022.
Wood, James A. and Anna Rose Alexander, editors. Problems in Modern Latin American History: Sources and Interpretations. 5th ed. Lanham: Rowman & Littlefield, 2019.