“National Organization of Women” NOW

P. 262

In 1966, three hundred largely women fractured with the inaction of the Equil Employment Opportunity Commission (EEOC) in countering discriminationon the basis of sex, founded the National Organization of Women (NOW) to fight for equil rights for women and improvments in their daily lives, including more equal marriages and better daycare.

Freeman includes this organization in the text because it falls perfectly into the 1960’s theme of challenging old ideology. They addressed issues that were prevalent among women but rarely addressed on a national level. These issues include birth controls inclusion in healthcare, domestic violence and equality in the workplace as well as in the home. Women had successfully taken on male roles during WWII and NOW provided the forum for women to organize to demand constitutional equality.