Jollibee vs McDonald’s is a great David and Goliath story, Tan Caktiong couldn’t have dreamed this incredible story. Jollibee is the largest Filipino food company, with sales of $397 million, Jollibee Foods has 1,186 stores in nine countries. After 4 decades Jollibee is growing and still expanding into new territories. This was a good read and shows how complex international business can be, even for experience and well-funded firms like McDonald’s.

Jersen L.J.

http://www.nytimes.com/2005/05/30/business/worldbusiness/30iht-burger.html?pagewanted=all&_r=0