10/11/16

Psst! Wanna Buy a…Torpedo Boat?

Luther Gulick was instrumental in mobilizing industry to fight World War II, so it’s no surprise the IPA Collection includes a good sampling of vintage war posters from 1944. Collectors prize these originals.

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But we were particularly struck by this one calling on patriotic Americans to “Back the Attack” by investing in War Bonds — Uncle Sam needed the loans to pay for the war.

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The captions, interestingly, put a pricetag on the particular military equipment the money would buy. An Army jeep cost $1,165 in 1944 dollars — that would be the equivalent of about $15,942 today. A walkie-talkie? $200 — $2,737 today. A flamethrower? $950  — $13,000 today. All the way up to a medium tank, $57,570 ($787,835 today); a motor torpedo boat, $500,000 ($6.8 million today); and an LST, or landing ship tank, $2 million ($27.3 million today).

But those price conversions seriously misrepresent the skyrocketing costs of military equipment since. That’s largely a function of the increasing sophistication of modern weaponry. But it’s also attributable to what the D-Day hero and postwar President, Dwight D. Eisenhower, warned was the appetite of the military-industrial complex.

So an armored Humvee (a grown-up jeep) will today cost as much as $600,000. An Abrams M1 tank, $8.5 million (still perhaps a bargain compared to the top-of-the line French AMX-56 at $12.6 million.) A Seawolf class nuclear submarine will run you $3.5 billion (again, the French have a pricier version in their Triomphant class sub at more than $4 billion each). And the latest American aircraft carrier, the USS Gerald R. Ford, is coming in at more than $13 billion. With two sister carriers, the trio will set American taxpayers back at least $42 billion.

Whew!

Well, war (and peace) is expensive. World War II (apart from the horrific loss of life) cost more than $4 trillion in today’s dollars, as we noted in a previous post. https://blogs.baruch.cuny.edu/ipaprocessing/2014/09/the-cost-of-war 

But not all war equipment is costlier today. Cell phones are cheaper than walkie-talkies. And you can buy yourself a flamethrower these days for under $1,800.

https://throwflame.com/products/flamethrower/

How quaint it all seems back then!

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09/23/16

The War Against V.D. (and Racism and Fraud and Hitler and…)

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Here’s something you won’t find every day — a 1943 pamphlet about wartime prostitution written by Eliot Ness, director of the Division of Social Protection, Office of Community War Services, Federal Security Agency.

Yes, that Eliot Ness.

Of “The Untouchables.”

http://www.booktryst.com/2012/12/eliot-ness-and-female-untouchables.html

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The rare typescript, written (with a racier title) for the U.S.O. and Y.M.C.A. that took care of servicemen and women, turns up in our Baruch Library Archives’s Luther Gulick Papers in three boxes of folders on Public Affairs Pamphlets, an historic experiment in educational publishing, progressive civics and consumerism.

Starting in 1935 and for at least the next half century, through the turbulence of the Depression, World War II, cold war and twilight of Communism, the Public Affairs Committee Inc., at 30 Rockefeller Plaza, financed principally by the Alfred P. Sloan Foundation, turned out more than 30 million of these colorful little booklets on everything from race relations to how to buy life insurance to making good in college.

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They cost 10 cents each in the early 1940s ($1.39 in today’s money) and a $5 subscription ($69.55 today) bought you the entire library of all 70 titles, with hundreds more to come.

And who chaired that committee through 1943 — even as he was called to Washington to oversee small-plant war production and refugee relief?

Of course, Luther Gulick. He remained on the board even after relinquishing the chairmanship to Ordway Tead, of special interest to us here at the City University because he also headed the New York City Board of Higher Education from 1938 to 1953 to supervise what were then four municipal colleges (City College, Hunter, Brooklyn and Queens; CUNY was formed in 1961). Serving with Gulick and Tead on the Public Affairs Committee was another prominent educator, Harry D. Gideonse, president of Brooklyn College from 1939 to 1966.  (He quit over a dispute with the Board of Higher Education which had voted to end the longstanding policy of free tuition.)

The editor, from 1936 to 1986, was Maxwell Slutz Stewart, an editor at The Nation from 1934 to 1947, who died at 89 in 1990.

Besides providing a fascinating snapshot of American homelife, the pamphlet files offer a revealing look at the issues haunting America in a momentous era.

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One preoccupation throughout the war was demobilization — known as D-Day (long before the 1944 Allied invasion of Europe). How would the troops be re-integrated into a peacetime economy? Would civilians who escaped service get preference for jobs while soldiers waited overseas to be brought home?

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Also high on the list was race.

In October 1943, the committee received the draft of an unsparing look at the Detroit race riot that broke out on June 21, killing 25 blacks and 9 whites, injuring hundreds and causing millions in property damage. Detroit, with its auto plants turning out tanks and planes, was the nation’s most vital war production center, and, as author Earl Brown wrote, “Obviously there was much joy in high circles in Berlin and Tokyo when the news of this riot was first received.” The authorities were remiss in addressing simmering racial grievances and were unconscionably slow in requesting federal troops, Brown wrote.

But nothing stirred an uproar like “The Races of Mankind.”

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Co-written for the U.S.O. by the prominent anthropologists Ruth Benedict and Gene (Regina) Weltfish, the pamphlet which found that the differences between blacks and whites were cultural not biological, stirred up a storm. The U.S.O., calling it a political tract with an agenda offensive to southerners refused to accept it.

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To its credit, the Public Affairs Committee stuck by its guns, deploring the U.S.O. position. The Writers Board, including William L. Shirer and Oscar Hammerstein II, also condemned the U.S.O.

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But the House Military Affairs Committee denounced the pamphlet, saying wartime was no time for “presenting  controversial issues or promoting propaganda for or against any subdivision of the American people.” The Public Affairs Committee pushed back against this too.

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“The Races of Mankind” was eventually published, to minimal circulation, but later banned as subversive. Weltfish was investigated by Congress for “un-American activities”, terminated by Columbia University and blacklisted.

Undaunted, the committee also published “The Negro in America”, editor Maxwell Stewart’s pamphlet summary of Gunnar Myrdal’s groundbreaking racial study, “An American Dilemma.”

Sometimes, the committee was accused of promoting…socialism!

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Which Gulick, to his credit, dismissed.

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Among the subjects the committee was bold to tackle was wartime venereal disease. This too drew protests.

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But Gulick and his committee prevailed.

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The pamphlet dispelled the myth that regulating prostitution in supervised brothels was an effective strategy against the spread of syphilis and gonorrhea and extolled the 1941 May Act which gave the federal government the authority to step in and police areas adjacent to military facilities.

The committee also published Eliot Ness’s “special manuscript” for the U.S.O. and Y.M.C.A.

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Ness had joined the Treasury Department as a Prohibition agent in 1927 and been instrumental in the successful prosecution of Al Capone for tax evasion. When Capone tried to bribe Ness with $2,000 on his desk every Monday morning, and was rebuffed, Ness and his team got their nickname, later exploited in a book, television and film franchise, “the Untouchables.”

From then on, Ness’s life started to sadly unravel. He spent the war in Washington supervising “social protection” and died of a heart attack at home in Coudersport, Pa., in 1957. The Untouchable was only 54.

09/15/16

Call me…Melville

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OK, so we’re taking a little detour around Gulick and the IPA Collection. OK, a big detour.
But we can’t resist. And there is a (loose) connection.

Across from Baruch College and the Newman Library, on Lexington Avenue between 25-26th Streets, stands the historic 69th Regiment Armory, home of New York City’s only official Irish regiment, the Fighting 69th.

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http://www.sixtyninth.net/armory.html

The imposing fortress, built from 1904 to 1906 and memorializing battles going back to the Civil War, was notable as the site of the 1913 Armory Show that brought the modern art revolution to America. http://xroads.virginia.edu/~museum/armory/armoryshow.html

It’s also notable for an easily-missed plaque on an outside wall at the armory’s northwestern edge at what was once 104 East 26th Street.

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Wow!, we invariably think, trudging past from the No. 6 train, imagine that, Melville living right here for almost 30 years! In fact, we learn from a biography by Laurie Robertson-Lorant (Clarkson Potter/1996) in the Newman Library, the site was a three-story brownstone (since demolished) registered in the name of Melville’s wife, Elizabeth, in 1863. By then, Melville had published nine novels and 16 magazine pieces and sketches, including “Moby Dick” a dozen years before. Still, he was thought of (when he was thought of at all) as a has-been.

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If Melville walked east on 26th Street (and he was a great walker!), he passed a carriage factory and ironworks and eventually Bellevue Hospital. To the west loomed the New York and Harlem railroad depot and Madison Square Park  — the “garden,” or arena, wouldn’t rise until 1879. Not that Melville probably cared, but nearby too lay some of the city’s most notorious brothels. http://www.barrypopik.com/index.php/new_york_city/entry/seven_sisters_row_west_25th_street

On Sept. 27, 1891, Melville went to bed feeling sick. After midnight he suffered a fatal heart attack. He was 72.

Which brings us to our point, via this recent email:

Friends:

September 28th marks the 125th anniversary of the passing of the legendary American author Herman Melville, one of the many notables in our care at The Woodlawn Cemetery.

To recognize his life and legacy we are presenting “Celebrating Melville: Writer for the World,” a collection of readings from his works and musical selections featuring prominent authors, academics and musical artists.

There is no admission charge for this public event which will begin at 2:00 on the afternoon of September 28th in the area of his final resting place. Space is limited. To order your tickets and for more program details, please visit us at www.hermanmelville.org or www.thewoodlawncemetery.org/melville-event-2016

We look forward to greeting you at the event and to celebrating together.

Robert

Robert Kestenbaum, Event Chair
Director of Family Services
The Woodlawn Cemetery
Webster Ave. & East 233rd St.
Bronx, New York 10470
Direct: 718-408-5626
Mobile: 914-879-1809
Email: [email protected]
Web: www.thewoodlawncemetery.org

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And the connection to Baruch?

Apart from the proximity of his former home, the Newman Library boasts a robust Melville collection.

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08/10/16

Zoning Redux…

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And apropos intersecting collections in the Baruch Archives that we just wrote about…

https://blogs.baruch.cuny.edu/ipaprocessing/2016/08/how-nyc-became-nyc/

Eight years after Bernard Baruch’s 1889 graduation from the City College of New York in its original location on Lexington Avenue and 23d Street (it would later become a separate unit named for Baruch), another notable alumnus bade farewell to its ivied walls. Upton Sinclair, soon to write “The Jungle” and other muckraking classics, graduated in 1897.

http://www.baruch.cuny.edu/library/alumni/online_exhibits/digital/2007/upton/upton.html

Why mention this now?

Because the previous post about how Luther Gulick and master publicist Edward L. Bernays engineered passage of the momentous 1960 rezoning of New York overlooked a key document.

On March 24, 1960, as Gulick and co-chair Robert W. Dowling of the Committee for Modern Zoning struggled to overcome a tide of business opposition to tightening the building restrictions, they wrote Sinclair hoping for an expression of support.

Sinclair obliged, scrawling on the bottom of the letter: “A city without zoning is a lunatic asylum without a superintendent.”

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Could you ask for a better endorsement than that?

08/10/16

How NYC became…NYC!

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1916 zoning map of NYC showing the allowable height of buildings in relation to the width of the street they were on: a 2 means buildings without setbacks could rise only double the 60-foot width of the street, or 120 feet.

One of the most amazing things about our historic collections in the Baruch College Library Archives is how they surprisingly intersect. Our distinguished namesake, financier Bernard Baruch,

https://www.baruch.cuny.edu/library/alumni/online_exhibits/digital/2008/bernard/exhibit1.html

turned out to have worked with reformer extraordinaire Luther Gulick in FDR’s wartime councils. Bernard Baruch rubbed shoulders with Edward L. Bernays, the wily father of public relations and nephew of Sigmund Freud, whose extensive library and artifacts are on loan to the Archives as the Museum of Public Relations. (Bernays got BB, along with Clarence Darrow, Anne Morrow Lindbergh, Ida Tarbell, and  J. P. Morgan’s sister, among other luminaries, to attend a 1931 gala launch for muckraker Lincoln Steffens’s classic autobiography — how’s that for name-dropping?)

And now, we see, Bernays and Gulick worked hand in hand in 1960 to bring New York City a momentous modern zoning code. (Later they would collaborate to bring fluoridation to New York’s water.)

Gulick was present at the creation…of zoning. At age 24, a graduate student at Columbia and student at the Training School for Public Service, founded in 1911 by Mrs. E.H. Harriman, he was eyewitness to the 1916 debate in the Board of Estimate that gave New York — and America — their first zoning ordinance.

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www1.nyc.gov/site/planning/about/city-planning-history.page

The revolutionary “zone resolution” (marking its centenary this year) did not rule out skyscrapers (yes the word was already in use in 1916) but limited their maximum height to two and a half times the width of the street they fronted, unless they were set back or covered less than their entire lot. Thus, the bulky twin-slabbed Equitable Building, which had already risen a massive 40 stories at 120 Broadway, throwing a swath of lower Manhattan into shadow, would only have been permitted to rise 18 stories. It was too late to alter that — and the impending restrictions brought a flood of plans by developers scrambling to get their outsize projects approved before the regulatory door slammed shut. But later towers like the Chrysler and Empire State Buildings were able to soar and still let in the light, thanks to slenderer construction and setbacks.

http://untappedcities.com/2011/12/07/how-zoning-shaped-the-new-york-skyline/

The 1916 zoning ordinance had other features. It protected the stylish Fifth Avenue shopping district from encroachment by factories. And it created large “undetermined districts” along the waterfronts that were open to residential and business development (though not high office buildings) pending future restrictions. One dispute pitted J.P. Morgan, who wanted the area on Madison Avenue in the 30s near his mansion ruled free of business development, against William Waldorf Astor, who objected to the restriction. Morgan prevailed — at least for a time.

By 1940 with the creation of the City Planning Commission, some zoning amendments were adopted, But a decade later it was clear a more comprehensive revision was needed. For one thing, New York and its nearly 8 million people were being overrun by the automobile and in dire need of more parking than the streets would allow. For another thing, the 1916 code allowed for a city of more than 55 million people.

In 1950, Robert F. Wagner, then the planning chairman, commissioned a zoning study but nothing came of it until 1956 (three years after Wagner’s election as Mayor) when the Board of Estimate contracted with outside planners for a major new look at zoning.

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It was released in 1959 and became the subject of heated debate at a series of hearings into 1960, with many elected officials and tycoons, fearing curbs on development, in opposition.

This time around, Luther Gulick — who had served as New York’s first City Administrator under Mayor Wagner — was co-chairman of the Committee for Modern Zoning, a stellar assemblage of the city’s highborn elite under planning commissioner James Felt.  As Gulick dramatically testified: “Forty-four years ago, I sat in this very room and heard the public and the Board of Estimate  and the experts debating  the New York Zoning Act of 1916.” (Leave it to Gulick to bridge two major municipal landmarks — in 1916 and 1960.) Some of the same fears of commercial damage were voiced then as now, he declared. “They were dead wrong in 1916 and they are dead wrong now.”

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Gulick (top left and top and bottom right) with other planning officials during the 1960 zoning debate. The contact sheet was found in an IPA Collection folder on zoning.

Among the innovations were provisions for more garages and new categories of residential districts, from single-family to high-density, and commercial districts set aside for downtown local shopping and outlying shopping centers; waterfront recreation; commercial amusement; and heavy services like manufacturing. Unsightly facilities like coalyards, junkyards, auto wreckers and billboards were to be phased out.

This time too, Gulick and the pro-zoning forces had a powerful ally — Edward Bernays.

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https://www.nytimes.com/books/98/08/16/reviews/980816.16chernot.html

Bernays (whose library and other materials are on loan to the Baruch Archives by the Museum of Public Relations) boasted psychiatric royalty — his mother was Freud’s sister and his father’s sister was Freud’s wife. And he used his uncle’s discipline to shape history, employing the skills of mass psychology and propaganda on behalf of his clients to get women to smoke cigarettes and wear green (the better to go with Lucky Strike packs) and American families to eat bacon and eggs for breakfast and fight cavities with fluoride (a by-product of his aluminum-manufacturing clients).

Like Gulick, Bernays was a survivor. In fact, they were contemporaries and would live to be fellow centenarians. Bernays, born in 1891 (two months before Gulick) lived to 103; Gulick died at nearly 101 in 1993. Both were born before the advent of the automobile, airplane, movies, radio, television, space travel and the Internet. Both began their public careers in the administration of Woodrow Wilson and both lived to see Bill Clinton elected President. And both would work together on the bitter 10-year fight from the mid-50’s to 60’s to fluoridate the city’s water. https://blogs.baruch.cuny.edu/ipaprocessing/2015/02/sinking-his-teet…nto-fluoridation/

Bernays quickly harnessed his publicity know-how to the task of rallying support for the 1960 zoning revolution.

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It worked!

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In his 1965 autobiography, “Biography of an Idea,” Bernays recalled the victory with relish.

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And now? New York is ripe for another look at zoning — in case you haven’t noticed the megatowers springing up in midtown Manhattan.