In my own opinion I believe, innovation is an act of taking something worth value or worthless and transforming or changing it into something new and valued to increase effectiveness and efficiency . It could be an idea, a product, technology, a building etc. Introducing something new that is not in the market and has a lesser chance of having a competitive advantage in the market. Innovation produces new profit and growth for the organization. Innovation can go both sides, either good or bad. Most times it is good to innovate because you want to be able to build better products that increase your productivity, matching with trends and staying valued in the market. But also Innovation can be bad especially when it is not needed in the market you are targeting, therefore it doesn’t value and customers won’t find any use of them.