JUSTIFICATIONS:
Problem.
These problems I have stated are what I go through personally when working in group tutoring and it is not just a personal problem for me but for other college students. People complain how they aren’t able to get quality time with tutors or professors at office hours because they are busy attending to three or four other students within a two hours time frame and that isn’t enough time to solve or explain questions that a student is having difficulty with. People get intimidated by other students in group tutoring, they find it hard to ask questions because it is easy for other students to answer and they think it’s a shame for them not to know it.
Solution.
I came up with the solution of developing a Private tutor app to find a quality professor that can have a one on one with students in the United States. There will be tutors available both on weekdays and weekends, with multiple time slots that work with students’ time schedules. This will help students to worry less about finding the right time. The mode of teaching will both be online and in person to bring comfort for students or tutors who can’t make it in person or tutoring late hours.
Unfair Advantage.
As we are targeting college students we already have the existing customers that will be in need or this app. Students will want to also interact with other students, so we have it possible for students to also connect with one another and share the problems they can be having too. We will build our website to be user friendly and easy to use for our customers.
Key Metrics.
In order to monitor our performance, I will be reaching out to students to complete surveys on the tutoring app to know exactly what we can be doing wrong and how to fix the problems they are facing for them to have a better experience with the app. I will be watching the amount of active users on the app or count the number of downloaders we get within each month, to know if we are at an increase in customers or decrease.
Customer Segment.
The Private tutor app is focused on Undergraduate and graduate students or people who are done with university but preparing for external exams such as CPS, CFA, COMPTIA. I believe these are the people that need it the most because they need every little help they can get to understand what is being taught in their classes and to pass their exams with the help of private tutors.
Unique Value Proposition.
For our optional users, we have to have unique features that are different from other tutoring apps. We want an efficient and effective app that will be able to serve both tutors and students from different colleges. I came up with a new mode of payment, instead of paying a monthly fee like every other tutoring app, students and tutor can pick their mode of payment, either by paying cash, buying the tutor breakfast, lunch or dinner and avoid paying taxes. The app will be a session where tutors are allowed to share previous exams for various classes, this will help students be more prepared for their exams and have an idea of what to expect.
Channels.
For our channels we want to focus on reaching out to our potential customers through school website newsletters, sending out emails to students, creating blog posts on schools websites. As we get new customers, they can refer other students in exchange for a free tutoring session. I will be showing ads on educational youtube videos and social media posts through instagram, twitter, facebook and tikok. These will help make our business known and grow with more valuable customers.
Two assumption that must be true to make the idea succeed;
- To find a tutor that will be able to fit student schedule.
- Tutors that will be well trained to meet students needs.
