Today, to remain successful, valuable, and to get ahead of competitors, the news have to adjust to various tricks.

The New York Times made an unsuccessful attempt to print a sensational story. In pursuit of ratings, the reporters did not pay enough attention to verify the information they had received and the reliability of their sources. On top of that, to drive readers’ attention, they used a catchy headline, “Criminal Inquiry Sought in Hillary Clinton’s Use of Email.” However, the effect was quite the opposite. The story, based on data from anonymous sources only displeased the readers and tainted The New York Times reputation and credibility.
To avoid a future situation, journalists and editors must check the incoming information more thoroughly, relying on qualified sources as much as possible and paying special attention to the word choices on the article. So, it was not only catchy and provocative, but to truly reflect the essence of the matter.